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Giving followers access to personal details, like Khaled, helps to humanize the brand and strengthening brand ambassadorship. To spread the word, they tapped Snapchat and Instagram.
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On Snapchat, influencers asked followers to take a photo of themselves in their Lisa Blue Swimwear and hashtag the image MissLisaBlue on Instagram to enter. Combining the two channels together was a crucial part of the success of the campaign.
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Snapchat influencers engaged their followers via Snapchat videos to announce the limited time contest, and Instagram maintained interest with a longer lifespan, increased brand awareness, and additional viewed content, which is more limited in nature with Snapchat. The Lisa Blue cross-promotion campaign did not disappoint.
Snapchat Tips for Small Business Sales
Snapchat drove , opens within the first 24 hours due to the tight contest turnround time. Within two weeks of going live, Instagram posts drove over , likes, more than 5, comments, contest submissions, and countless earned media placements, which still continues to grow engagement today.
Another option, according to Bond Street? Build a sense of excitement by keeping the exact promo details a secret, revealed only once the customer opens the snap in your store. Use Video.
How Can Small Businesses Use Snapchat?
Videos are especially helpful for quickly explaining a product process that seem tricky or complicated to consumers — ahem, how to put on a boutonniere? How to care for a specific house plant? Get Personal.
As with all social media, Snapchat provides a way for you to connect with users in a casual way, injecting a little personality into your marketing. A final suggestion from Brammer? Use material you already have.
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